Even with the recent economic downturn, people are still shopping online. A recent survey by Opinion Research Corporation showed that 36 percent of shoppers surveyed said they made more online purchases than last year. And, 22 percent indicated they would be increasing the amount of online purchases this year.
Many companies are looking to capitalize on this trend by starting an e-commerce venture. For those businesses that already have an established brick-and-mortar location, adding e-commerce often makes more sense than adding another physical location. For start-ups, there are many things to consider. Decisions made in regards to domain name, shopping cart, payment processing, and website hosting are vital to establishing a solid IT infrastructure, but the logistics and marketing of an online store are often overlooked.
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